August 2020 Image Perspective


Letter from the Editor

-- Viola Meng


Hello everyone and welcome to the Image Perspective of AICI WEST!

I’m writing this letter at my desk. Outside the window, the sun is very bright, and the breeze is light and warm. Hummingbirds came to visit the flowers on the balcony, making this afternoon sound even more quiet. I suddenly remember a sentence in “The Great Gatsby” --- “And so with the sunshine and the great bursts of leaves growing on the trees, just as things grow in fast

movies, I had that familiar conviction that life was beginning over again with the summer.” Now the leaves are bursting to their fullest. We’re in the best season of the year. I hope you’re enjoying every moment of it, though you may not have holiday plans as past years; however, certainly we can make it unique enough. Our spirit and soul can always travel far. During the past four and half months of basically being in quarantine, I’ve learned to be super self-disciplined (which has never happened before!), exercised everyday, and gained much knowledge of conducting a virtual image business. Without the pandemic, I guess I’d have never fulfill these new demands. Those are accomplishments, aren’t they? Again, speaking of new demands in a post-pandemic world, what will be the “real skills” we need to possess as professional image consultants? In this issue, we have an insightful article, written by Valeria Oliveira, discussing this topic and raising our awareness for improvement. Also, books and fashion are our best friends. Here we have a book review to combine these together: “Gods and Kings—The Rise and Fall of Alexander McQueen and John Galliano,” written by Renee Lukenbill. A story of two of the most talented fashion designers in our time, this book is a must-read and definitely will be on my list. In the member spotlight, we have Karen Tsuo, an AICI member for 13 years. She shares with us her stories and perspective as a long-time member and image consultant with rich experiences. Another exciting update is that our educational conference in October is really coming into shape with the committee’s hard work. Now, a conference logo design contest is taking place! From today, we will be collecting your designs until August 14th. Please pay close attention to a separate email for contest details. It’s everyone’s conference, and we, as AICI WEST chapter members, will make this event fun! Viola


Read the rest of the issue by clicking here

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